Branding
Brand Design can be defined as one of the crucial marketing practices of creating the name, logo, design, and the symbolic elements related to the brand to create a distinctive identity in comparison to the other brands in the market and also providing impetus to the product differentiation.
Your brand is what people say about you when your not in the room.
To stand out among the crowd, a company needs to be unique and recognizable. A strong brand is what stands behind each successful product or service. A Global New Product Innovation Survey discovered that nearly 59% of people prefer to buy new products from brands familiar to them, and 21% say they are ready to purchase a product if it comes from a brand they like.
Why is branding so important?
What are the elements of branding?
Mission statement and brand values
Your mission statement and brand values are the foundation for your branding. Think of your mission as the brains of the operation—a short and succinct statement that defines the present state and purpose of your organisation. Meanwhile, your company’s vision is its heart, providing an inspirational and motivational snapshot of what you seek to achieve in the long term.
Market and user research
What makes you different than the competition? A brand is an abstract set of ideas or beliefs about an organisation, company, product or person. Most often, a brand is associated with a logo, image or tagline. However, branding, and market research related to branding, also includes elements such as the tone of voice used in communications, fonts, staff uniforms and public perception.
Name / Logo / Colors and Tagline
Your name, your logo and your colour scheme are the face of your company and designing your logo is arguably the single most important branding you’ll do for your business. During the design process, think about who you are as a brand and how you want to be perceived by your customers. This is what will drive your design strategy throughout the entire process
Brand elements
Companies often look for the ways of personalising a brand and designers have a solution. Mascots are the custom design characters created to represent the brand in a quite symbolic way. They can be created as a part of a logo or exist as an individual brand element. Such characters can establish the connection with users as nothing else.
Brand style
When the logo is ready, the color palette is chosen, and other visual elements are prepared, it’s time to unite them into harmonic corporate style. Various attributes can become a branded item depending on a type of a company. But the main key items are Business cards, Correspondence, banners, Email Templates and Vehicle branding.
Style guide
The work is done. The visual material is complete. The last task is to make sure all the assets will be used properly. A style guide is a document providing instructions about correct and wrong ways to use the graphics created for the brand. It also includes typography details, layout specifics and information on visual hierarchy.
Now to you!
You have a new business and want a professional look, or you already have a running business and want to refresh your look. Then this is how it starts. Below you will find the six steps we will work together, but the first step is really important for me. A branding project requires time and furthermore trust. You will give your brand, product or service in my hands to give it a look, a colour and maybe even a name. We will work close together for a quite a long period (4-6 weeks), that’s why it’s really important to meet in person.
Hello who are you?
I prepared a form at the bottom of this page which should help to understand what you need, so I can prepare myself to ask you the right questions in step number 2.
We meet!
This one is important. We will find out what you need in detail, what you mission is with your business and where we going together.
Offer
Based on our meeting I will scope out the project in time and cost.
Bada boom bada bing
If you are happy with the offer, then the project starts. You will receive a Dropbox Folder and an invite to a project portal where you going to see all the updates during the process. We will have a long interview where I going to ask you questions about your business. On video calls we will discuss all elements and make decisions together.
Handover
After you are happy and receive your toolset, I prefer to handover everything to you or an agency which then help you with further support.
Pricing
Based on the needs you have, I have three packages which mainly differentiate by the hourly rate. If you start your business and need the full package I charge 45€ for the first 70 hours, if you start small and just need the basic elements to start with, I charge my regular rate of 65€/h. Based on your business I will recommend you which package makes most sense for you. The first meeting won’t be charged.
- Basic Branding
- 975 €
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- Logo Development
- Color definition
- Fonts
- Business Cards
- 15h included
- Main Branding
- 2200 €
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- Logo Development
- Color definition
- Fonts
- Brand Elements & Style
- Photography
- Full Stationary
- Email Templates
- Style Guide
- 40h included
- Full Service
- 3150 €
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- Full Service
- Logo / Color / Font Development
- Brand Elements & Style
- Any print & online assets
- Photography
- Style Guideline
- 70h included
Tell me more!
In order to help you, I would need some basic informations about your business. This helps me to prepare myself, to ask the right questions and to get a feeling for you business. Most important for me is the elevator pitch. If you need help with you elevator pitch, then you can find some informations over here how to write it
You can write your informations in English or German
I am looking forward hearing from you.